Dubai’s digital advertising industry is thriving, but it operates under strict regulations to ensure cultural respect, consumer protection, and transparency.
Here’s what every marketer needs to know before running ads in the UAE.
1. Regulatory Bodies
Digital marketing is overseen by the National Media Council (NMC) and local government departments.
2. Influencer Licensing
Paid partnerships with influencers require them to have an NMC-issued influencer license.
3. Content Restrictions
Avoid:
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Offensive or culturally inappropriate imagery.
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Misleading claims.
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Political or religious commentary.
4. Data Privacy
Comply with the UAE’s Personal Data Protection Law (PDPL) when collecting customer information.
5. Best Practices
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Always disclose sponsored content.
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Respect religious and cultural events in ad timing.
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Use Arabic where possible for local campaigns.
Final Thoughts
Dubai offers a thriving market for digital advertising, but compliance is key. Understanding and respecting local laws ensures your campaigns run smoothly while building trust with your audience.
